Marketing and Sales Management
In an unpredictable market, innovation in marketing and sales is no longer optional; it is essential. LBS Marketing and Sales Management programmes equip professionals with the strategic insight, data-driven tools, and leadership mindset to turn uncertainty into growth, connect more deeply with customers, and sustain business performance in any economic climate.
Winning Customers in a Market that Refuses to Sit Still
Businesses today face fierce competition, shifting consumer behaviour, and economic pressures that make growth harder to sustain. Many marketing and sales teams struggle to align strategy, data, and execution in a fast-changing environment.
The real challenge is knowing how to drive customer value and build lasting relationships while maintaining profitability and market relevance in turbulent times.
Strengthen marketing and sales strategy for growth in competitive markets.
Build data-driven customer engagement and retention models.
Integrate sales and marketing functions for stronger performance.
Develop agile, results-oriented teams ready to thrive in change.
Our Programmes
Managerial Leadership in Sales and Marketing
Hybrid
Leading a sales team today demands more than targets; it requires vision. This programme helps you inspire performance, manage complexity, and drive marketing and sales excellence in a changing economy.
Nov 24, 2026 (3 days)
₦850,000 (Excluding VAT)
Analytics for Better Business Decisions
Hybrid
Data is the new edge in business. This programme empowers you to turn analytics into action, make smarter marketing decisions, improve ROI, and drive growth with clarity and confidence.
Oct 28, 2026 (2 days)
₦750,000 (Excluding VAT)
Reinventing the Sales Team for Enhanced Productivity
Hybrid
The sales game has changed; has your team? This programme helps you rethink structures, sharpen strategy, and build an agile, high-performing sales force ready to win in a fast-shifting market.
Oct 20, 2026 (4 days)
₦850,000 (Excluding VAT)
Customer Retention Strategies for Winning in Critical Times
Hybrid
When times get tough, loyal customers keep you alive. This programme equips you with the strategies, tools, and agility to retain customers, strengthen loyalty, and sustain growth in any economy.
Sep 18, 2026 (2 days)
₦750,000 (Excluding VAT)
Enhancing Corporate Reputation
Hybrid
Reputation is your company’s silent ambassador. This programme helps leaders strengthen trust, master global best practices, and manage reputation strategically in a world where perception drives performance.
Sep 15, 2026 (3 days)
₦850,000 (Excluding VAT)
Building Brands: Boosting Sales in Challenging Economic Times
Hybrid
In uncertain times, strong brands don’t fade; they lead. This programme helps you master the art of brand building, sharpen strategy, and turn your brand into a sales-driving powerhouse.
Jul 29, 2026 (2 days)
₦750,000 (Excluding VAT)
Strategic Key Account Management
Hybrid
Winning big clients is one thing; keeping them is another. This programme shows you how to build stronger partnerships, deepen trust, and turn key accounts into long-term growth engines for your business.
Jul 14, 2026 (3 days)
₦850,000 (Excluding VAT)
Developing Effective Tools for Sales and Marketing
Hybrid
Good marketing isn’t luck; it’s built on strategy, insight, and precision. This programme helps you master the latest sales and marketing tools to align teams, strengthen decisions, and drive measurable business growth.
Jul 1, 2026 (3 days)
₦750,000 (Excluding VAT)
Strategic Marketing in Challenging Economic Times
Hybrid
In tough economic times, great marketers don’t retreat; they reinvent. This programme helps you think strategically, uncover fresh opportunities, and create lasting customer value when the market gets toughest.
May 19, 2026 (3 days)
₦850,000 (Excluding VAT)