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Enhancing Corporate Reputation

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Reputation is your company’s silent ambassador. This programme helps leaders strengthen trust, master global best practices, and manage reputation strategically in a world where perception drives performance.
The Enhancing Corporate Reputation Programme is designed for senior business leaders responsible for shaping organisational perception and stakeholder trust. It is ideal for board chairmen, CEOs, executive directors, functional directors, and C-suite leaders who influence corporate behaviour and strategic positioning. Participants typically oversee governance, communication, financial performance, or reputation-facing functions across diverse industries.
Hybrid Programme
Lagos
Programme Date
Sep 15, 2026 (3 days)

Programme Fee

₦850,000 (Excluding VAT)
Hybrid Programme
Lagos
APPLY NOW
Download Brochure
Hybrid Programme
Lagos

Programme Date

Sep 15, 2026 (3 days)
Hybrid Programme
Lagos
Programme Fee
850,000
APPLY NOW
Download Brochure

Programme Overview

Corporate reputation has become one of the most valuable intangible assets for modern organisations. This programme explores why senior leaders rely heavily on reputation to drive customer loyalty, investor confidence, competitive advantage, and long-term business performance. Participants examine how reputation shapes stakeholder behaviour and influences outcomes across marketing, human capital development, operations, corporate communications, and finance. Through case discussions and expert-led sessions, the programme provides practical insights on how reputation enables organisations to achieve legitimacy and above-average returns.

The programme also addresses the growing frequency of reputation-damaging scandals—from workplace issues and environmental violations to poor media management and governance failures. Participants learn how to lead the corporate reputation function, respond to stakeholder pressures, navigate the digital media landscape, and build systems that protect organisational credibility. The programme equips leaders to anticipate risks, inspire responsible behaviour, and cultivate reputational strength in complex market environments.

Key Learning Outcomes
Learn how ESG standards, organisational behaviour, and brand-related elements influence reputation, stakeholder perceptions, and long-term value.
Understand international best practices in corporate reputation and how innovation and digital transformation shape reputation management.
Gain insights into leadership, communication, performance measures, and emotional drivers that strengthen or weaken corporate reputation.
Hybrid Programme
Programme Date
Sep 15, 2026 (3 days)
Programme Fee
₦850,000 (Excluding VAT)
APPLY NOW
APPLY NOW
Download Brochure
Foundations of Corporate Reputation & Purpose

  • Leading reputation

  • The business mission and purposeful reputation

  • Corporate like appeal: why companies are liked, admired, and respected

Leadership, Ethics & Trust Building

  • Managing crisis, building trust, moral and ethical reputation through leadership

  • Building a great reputation: the roles of leadership and visioning

Global Standards & Best Practices

  • International best practices in reputation management

  • Leading brands in the global space: a foray into global best practices

Digital Transformation, Innovation & Modern Drivers of Reputation

  • Digital transformation, innovation, business purpose and reputation

  • Environment, Social, Governance (ESG): performance and reputation

Organisational Culture & Internal Reputation Drivers

  • The workplace and the development of corporate reputation

Finance, Economy & External Reputation Pressures

  • Financial performance: its positive & damaging impacts on reputation

  • Economy, business, and reputation

Media Relations & Public Perception

  • The business media in reputation management

Professor Tayo Otubanjo

Prof. Tayo Otubanjo is a leading Marketing faculty member at Lagos Business School, where he teaches across the full-time and executive MBA programmes. Until recently, he served as a Visiting Professor of Marketing at Yale School of Management. He earned his PhD in Marketing in the UK, specialising in corporate brand identity, and played a pivotal role in creating the first MSc in Corporate Brand Management.

Prof. Otubanjo provides strategic marketing and brand management advisory services to firms such as First Bank, FCMB, AXA Mansard, Galaxy Backbone, Sujimoto, and Chams. His earlier work with CMCConnect BCW and CentrespreadGrey involved major brand strategy assignments for prominent organisations, including Coca-Cola, Microsoft, Emirates Airline, UPS, SAP, Skye Bank, Zenith Bank, MoneyGram, and Emzor Pharmaceuticals.

Mr Olu Akanmu

Olu Akanmu is a seasoned business leader with extensive C-suite experience across healthcare, FMCG, telecommunications, banking, fintech, and the non-profit sector. Until recently, he served as President and Co-CEO of OPay Nigeria, one of the country’s largest fintech companies with unicorn valuation. Known for scaling and transforming businesses, he has held key leadership roles including Executive Director of Retail Banking at FCMB, Chief Marketing Officer at Airtel Nigeria, and Managing Executive of Retail Banking at the former Bank PHB.

His earlier career spans major positions such as General Manager for Consumer Marketing at MTN Nigeria, Client Service Director at Insight Communications, COO at the Society for Family Health and Population Services International, and Marketing Manager at the former Glaxo Nigeria.

Professor Tayo Otubanjo

Prof. Tayo Otubanjo is a leading Marketing faculty member at Lagos Business School, where he teaches across the full-time and executive MBA programmes. Until recently, he served as a Visiting Professor of Marketing at Yale School of Management. He earned his PhD in Marketing in the UK, specialising in corporate brand identity, and played a pivotal role in creating the first MSc in Corporate Brand Management.

Prof. Otubanjo provides strategic marketing and brand management advisory services to firms such as First Bank, FCMB, AXA Mansard, Galaxy Backbone, Sujimoto, and Chams. His earlier work with CMCConnect BCW and CentrespreadGrey involved major brand strategy assignments for prominent organisations, including Coca-Cola, Microsoft, Emirates Airline, UPS, SAP, Skye Bank, Zenith Bank, MoneyGram, and Emzor Pharmaceuticals.

Mr Olu Akanmu

Olu Akanmu is a seasoned business leader with extensive C-suite experience across healthcare, FMCG, telecommunications, banking, fintech, and the non-profit sector. Until recently, he served as President and Co-CEO of OPay Nigeria, one of the country’s largest fintech companies with unicorn valuation. Known for scaling and transforming businesses, he has held key leadership roles including Executive Director of Retail Banking at FCMB, Chief Marketing Officer at Airtel Nigeria, and Managing Executive of Retail Banking at the former Bank PHB.

His earlier career spans major positions such as General Manager for Consumer Marketing at MTN Nigeria, Client Service Director at Insight Communications, COO at the Society for Family Health and Population Services International, and Marketing Manager at the former Glaxo Nigeria.

The Admission Process

Begin your path to professional and personal growth with our straightforward enrollment process.

1. Click on the Apply Now button.

2. Select the number of participants to enroll on the programme and then fill in your detials.

3. Request for an invoice or make an instant payment via our secured payment gateway.

4. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.

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Enhancing Corporate Reputation