Chidi Okoro is the Founder and Executive Consultant of Drugs and Medicaments Nigeria Ltd, providing strategy and business development advisory services across FMCG, pharmaceutical, retail, and Africa-focused organisations. A General Manager–level executive with over 30 years’ experience, he has worked in pharmaceuticals, personal care, food, and telecommunications, with operational exposure across all Nigerian states and four African regions. He previously served as MD of GlaxoSmithKline Consumer Nigeria, CEO Africa for Lucozade Ribena Suntory, and CEO of UAC Foods/Tiger Brands SA JV. A pharmacist with an MBA, he also holds executive qualifications from Lagos Business School and IE Business School. He is a recipient of several leadership and performance awards.
Building Brands: Boosting Sales in Challenging Economic Times
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Programme Overview
Guided by senior members of LBS’ marketing faculty, this programme provides in-depth exposure to leading-edge thinking on successful B2B marketing practices. Participants explore the fundamentals and best practices of brand strategy, with a strong focus on practical application. The programme equips attendees to build customer value models that clearly articulate the value of their offerings to target customers and market segments.
Through collaborative exercises and peer discussions, participants analyse marketing strategies, share experiences, and broaden their perspectives. The programme helps participants craft distinctive brand positioning, manage brand touchpoints effectively, and design strategies for managing brand portfolios. This enhances the organisation’s ability to boost sales and create meaningful customer value.
Key Learning Outcomes
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Brand Fundamentals & Power
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Brand power: meaning and best practices
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Building and wrecking a brand
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Intrigue marketing and tweaking brand sales in the face of stiff market competition
Market Segmentation, Targeting & Positioning
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Creating new markets through brand segmentation & positioning
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Creating sales in new markets: the role of segmentation, targeting & positioning
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Stretching your brand into new markets
Brand Repositioning & Reviving Sales
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Can brand repositioning raise sales?
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Reviving brand sales in the face of fatigue
Sales, Promotion & Brand Impact
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Sales, sales promotion and the brand effect
Branding in the Digital Era
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Branding through social media
Brand Protection & Management
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Managing brand imitation and counterfeiting
The Admission Process
Begin your path to professional and personal growth with our straightforward enrollment process.
1. Click on the Apply Now button.
2. Select the number of participants to enroll on the programme and then fill in your detials.
3. Request for an invoice or make an instant payment via our secured payment gateway.
4. Upon confirmation of payment, a programme manager will get in touch with you at least three days before the programme commences.